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Metamorphic changes made by different countries in recent years in their macro economic policy have brought about tectonic developments in corporate w .... Read More
Metamorphic changes made by different countries in recent years in their macro economic policy have brought about tectonic developments in corporate world in terms of globalisation of markets, free flow of capital and goods, increased economic interdependencies and foray of transnationals in every conceivable sector have rendered the business milieu highly complex and competitive. Business enterprises particularly in developing countries like india operating hitherto in highly sheltered and subsidized system are finding it extremely difficult to compete with the transnationals in terms of cost, quality and speed. Coping with the challenges of survival and growth calls for paradigm shift in their approach of managing business is receiving greater attention of the top management.
| Sr | Chapter Name | No Of Page |
|---|---|---|
| 1 | Part-I, INTRODUCTION, 1- CONCEPT AND DIMENSIONS OF STRATEGIC MANAGEMENT | 15 |
| 2 | 2- STRATEGIC MANAGEMENT PROCESS-AN OVERVIEW | 9 |
| 3 | 3- ELEMENTS, FUNCTIONS AND SIGNIFICANCE OF STRATEGIC MANAGEMENT | 7 |
| 4 | 4- ORGANIZING STRATEGIC MANAGEMENT TASK | 8 |
| 5 | 5- EVOLVING CORPORATE GOVERNANCE CODE TO CAMBAT COMPETITIVE CHALLENGES | 6 |
| 6 | PART-II, 6- SCANNING EXTERNAL ENVIRONMENT | 22 |
| 7 | 7- APPRAISING CORPORATE COMPETENCE OF A FIRM | 17 |
| 8 | 8- CORE COMPETENCE OF CORPORATION | 6 |
| 9 | 9- SETTING CORPORATE OBJECTIVE | 22 |
| 10 | PART-III, 10- EVOLVING COMPETITIVE GENERIC STRATEGY | 7 |
| 11 | 11- APPROACHES TO STRATEGY FORMULATION | 11 |
| 12 | 12- CORPORATE STRATEGY MIX- GROWTH STRATEGY | 9 |
| 13 | 13- DIVERSIFICATION STRATEGY | 8 |
| 14 | 14- INTERNATIONAL BUSINESS STRATEGY | 7 |
| 15 | 15- STABILITY STRATEGY | 4 |
| 16 | 16- RETRENCHMENT STRATEGY | 9 |
| 17 | PART-IV, FORMULATING FUNCTIONAL STRATEGIES, 17- STRATEGY MAKING AND CORPORATE CULTURE | 7 |
| 18 | 18- STRATEGY MAKING AND CORPORATE LEGITIMACY | 11 |
| 19 | 19- MARKETING STRATEGY | 12 |
| 20 | 20- MANUFACTURING STRATEGY | 8 |
| 21 | 21- FINANCIAL STRATEGY | 15 |
| 22 | 22- RESEARCH AND DEVELOPMENT STRATEGY | 5 |
| 23 | 23- MANPOWER STRATEGY | 7 |
| 24 | 24- STRATEGY MAKING AND VALUES OF MANAGEMENT | 6 |
| 25 | PART-V, IMPLEMENTING AND AUDITING STRATEGY, 25- STRATEGY IMPLEMENTATION | 10 |
| 26 | 26- MANAGEMENT OF ORGANIZATIONAL STRUCTURE | 12 |
| 27 | 27- LEADERSHIP OF CORPORATE MANAGEMENT | 7 |
| 28 | 28- STRATEGIC AUDIT AND RECYCLING | 8 |
| 29 | PART-VI- CASE STUDIES | 8 |
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