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RETAIL MANAGEMENT For Management and Post-Graduate Students of Various Universities and Institutes. Retailing is indisputably one of the most rapidly .... Read More
RETAIL MANAGEMENT For Management and Post-Graduate Students of Various Universities and Institutes. Retailing is indisputably one of the most rapidly growing and promising industries in contemporary Indian economy. This sector has a huge employment potential with immense scope for career growth. For MBA students, it will be one of the most attractive sectors for employment. That's why a large number of business schools have started separate courses in retail management and others have retail management papers as part of their management curriculum. This book has been composed keeping in mind the needs of students, academicians and researchers. It includes all the relevant concepts of retail management, examples and case studies. The examples from India and abroad have been illustrated to provide clarity about the working of this emerging industry. It will serve as a text book and a reference book of Retail Management in Management institutes across the country.
| Sr | Chapter Name | No Of Page |
|---|---|---|
| 1 | RETAILING : AN OVERVIEW OF BASIC CONCEPTS | 16 |
| 2 | RETAILING IN INDIA : OPPORTUNITIES AND CHALLENGES | 26 |
| 3 | RETAIL ORGANISATION IN INDIA | 33 |
| 4 | FRANCHISING : THE EMERGING RETAIL FORMAT | 10 |
| 5 | DYNAMICS OF RETAIL ENVIRONMENT | 8 |
| 6 | STRATGIC PLANNING IN RETAILING | 23 |
| 7 | PRICING DIMENSIONS IN RETAILING | 12 |
| 8 | BUILDING & SUSTAINING RELATIONSHIPS IN RETAILING | 13 |
| 9 | RETAIL STORE LOCATION | 23 |
| 10 | OPERATIONAL DIMENSIONS OF RETAILING | 10 |
| 11 | MANAGING FINANCIAL DIMENSIONS OF RETAILING | 16 |
| 12 | RETAIL ORGANISATION AND HUMAN RESOURCE MANAGEMENT | 11 |
| 13 | STORE DESIGN AND LAYOUT | 20 |
| 14 | QUALITY DIMENSIONS IN RETAILING | 13 |
| 15 | MERCHANDISE MANAGEMENT | 29 |
| 16 | PRIVATE LEVELS | 8 |
| 17 | RETAIL PROMOTION | 24 |
| 18 | INCORPORATING INFORMATION TECHNOLOGY IN RETAILING | 17 |
| 19 | INTERNATIONALIZATION AND GLOBALIZATION OF RETAILING | 32 |
| 20 | INDIAN RETAILING | 29 |
| 21 | VAT : IMPLICATIONS FOR INDIAN RETAILING | 5 |
| 22 | GLOSSARY | 22 |
| 23 | INDEX | 22 |
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