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"Strategic Management is concerned with understanding the causes and forces that explain performance differences between organizations." Our aim is to .... Read More
"Strategic Management is concerned with understanding the causes and forces that explain performance differences between organizations." Our aim is to provide knowledge on what is strategic management, what strategic managers do, and how the strategy-making process affects the organization performance. The book is useful for the students of business management. We take this opportunity to express our gratitude to all of them who have given us support and encouragement to do something valuable.
| Sr | Chapter Name | No Of Page |
|---|---|---|
| 1 | INTRODUCTION TO BUSINESS POLICY | 5 |
| 2 | CORPORATE GOVERNANCE | 13 |
| 3 | INTRODUCTION TO STRATEGIC MANAGEMENT | 33 |
| 4 | STRATEGIC MANAGEMENT PROCESS | 9 |
| 5 | ENVIRONMENTAL APPRAISAL AND SWOT | 9 |
| 6 | ENVIRONMENTAL AND RESOURCES ANALYSIS | 22 |
| 7 | COMPANY VISION AND MISSION | 11 |
| 8 | FORMULATING LONG-TERM OBJECTIVES | 10 |
| 9 | CRAFTING STRATEGY | 4 |
| 10 | STRATEGIC ANALYSIS AND CHOICE | 41 |
| 11 | THE GRAND STRATEGIES | 23 |
| 12 | INDUSTRY AND COMPETITIVE ANALYSIS | 17 |
| 13 | GENERIC STRATEGIES | 6 |
| 14 | STRATEGY AND COMPETITIVE ADVANTAGE | 18 |
| 15 | PRINCIPLES OF COMPETITIVE ADVANTAGE | 5 |
| 16 | VALUE CHAIN AND GENERIC STRATEGIES | 6 |
| 17 | DIFFERENT ROUTES TO EXPANSION | 14 |
| 18 | STRATEGY IMPLEMENTATION & EXECUTION | 18 |
| 19 | STRATEGY EVALUATION AND CONTROL | 16 |
| 20 | CORPORATE SOCIAL RESPONSIBILITY | 18 |
| 21 | CASE STUDY | -311 |
| 22 | MODEL QUESTIONS PAPER | -311 |
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