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It is important to adopt an appropriate methodology in quality research. The present book provides the basic and advanced level discussion on resear .... Read More
It is important to adopt an appropriate methodology in quality research. The present book provides the basic and advanced level discussion on research methodology so that the researchers may become familiar with the art of using research methods and techniques. Research is a creative process and the topic of research methodology is complex and varied. The primary purpose of this text is to provide textbook that covers research methods comprehensively and offers readers an applied practical introduction to research methods and exciting world of social science research. This book is not just about “research methods” but about the entire “research process” from start to end. Research method is only one phase in that research process, and possibly the easiest and most structured one
| Sr | Chapter Name | No Of Page |
|---|---|---|
| 1 | Concept of Research | 30 |
| 2 | Business Research | 16 |
| 3 | Research Process & Proposal | 22 |
| 4 | Literature Review & Theoretical Framework | 12 |
| 5 | Research Hypothesis | 20 |
| 6 | Research Design | 62 |
| 7 | Variables, Measurement & Scaling | 42 |
| 8 | Sampling Design & Techniques | 52 |
| 9 | Data Collection | 54 |
| 10 | Processing of Data | 12 |
| 11 | Presentation of Data | 28 |
| 12 | Research Report Writing | 22 |
| 13 | Glossary | 64 |
| 14 | Bibliography | 18 |
| 15 | Subject Index | 18 |
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